What is Oracle Eloqua?

oracle eloqua

oracle eloquaEloqua is a Marketing Automation Platform (MAP), owned by Oracle. This product is utilized by advertisers, principally B2B advertisers, to help mechanize the lead generation process. Eloqua and its kind all have a database which stores prospect and client data, a mailer which sends an email to prospects and clients, and a site monitoring system which tracks prospect and client activities on websites under the control of the advertiser. Continue reading “What is Oracle Eloqua?”