What is Oracle Eloqua?

oracle eloquaEloqua is a Marketing Automation Platform (MAP), owned by Oracle. This product is utilized by advertisers, principally B2B advertisers, to help mechanize the lead generation process. Eloqua and its kind all have a database which stores prospect and client data, a mailer which sends an email to prospects and clients, and a site monitoring system which tracks prospect and client activities on websites under the control of the advertiser.

The database stores prospect and client data like name, address, company, job title, email address and telephone number – statistic data. It additionally stores behavioral data, similar to what individuals did on our site, what they saw, when they went to, which of our messages did they get, which did they open, and other data that may help the advertiser comprehend prospect or client conduct.

The mailer sends messages, sometimes manually in batches, frequently one by one consequently when some condition the advertiser has set is seen by Eloqua. For instance, numerous advertisers utilize a MAP to convey a group of email to various individuals in the database. Good MAPs like Eloqua can modify each email with recipients’ names and more to make them appear more personalized. Eloqua also can send an email automatically when, for instance, a known visitor downloads something from your site or another trigger. The conditions that may cause emails to be sent can be as simple or as complex as the software will allow – or the marketer can create.

The website monitor uses cookies to recognize visitors and record their behavior in the database. These monitors usually consist of a few lines of website code on each page that tell Eloqua when each and every visitor clicks on something. That data is recorded in the database to build a record of prospect or client conduct.

MAPs are often connected to sales automation tools like Salesforce.com to automate communications between marketing and sales teams.

Advertisers utilizing Eloqua or some other great MAP can build up a huge database of potential and existing buyers, and track their interest in purchasing items through their online behavior – their responses to emails and their website visits. At that point, they can utilize that data to decide next advertising steps – send them more data or, maybe, converse with a sales representative.

Obviously, this is a disentangled clarification, however, the three parts – database, email and site monitoring – are common to all marketing automation tools. Marketers can use these tools as manually or as automatically as they want, or as they dare, to generate leads for their sales teams or channel partners.

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